by: Jan Loyola
As the competition for b2b leads and sales leads becomes more fierce, you will need more capable weapons to help your business remain competitive. As discussed in the previous posts, location-based marketing is one of the rising stars among these marketing strategies.
There are so many things you can do to make location-based marketing an effective lead generation tool. So if you want to test the waters and get a feel of whether this marketing strategy is the best for you, here are 21 methods on how you can do better local marketing to get those much needed leads.
1. Encourage check-ins whenever you sponsor conventions, seminars, trade shows, and other events.
2. Use various analytics apps to measure your engagement with visitors to your establishment.
3. Offer incentives for people who check in at your place.
4. Use location-specific tags for your blog posts such as the name of your state, city, or town.
5. Spread awareness by creating real badges that your sales and business leads can wear or carry as a sign that they’ve checked in at your place.
6. Offer discount coupons for those who achieve a certain number of check-ins.
7. Submit your complete contact info on online directories for all search engines so that you are more visible.
8. Remember the 7 F’s (fun, fame, friends, flirt, fancying, following & freebies) when trying to improve engagement with your business location.
9. Use mobile marketing in conjunction with location-based offers.
10. Partner with relevant third-party establishments that your business leads frequent and promote your products there.
11. Make your company or business website mobile-friendly.
12. When telemarketing, check to see if location-specific products, services or promotions help increase interest and sales rate.
13. Utilize location-specific keywords on pay-per-click campaigns for businesses in the repair, consultation, food service, and similar industries.
14. Monitor tweets and reviews or tips sent from or about your business location.
15.Use SEO to optimize your website and blogs by adding specific locations to meta tags and meta titles.
16. Don’t just wait for your clients to drop tips at your place, encourage your employees to give tips for your business prospects and sales leads.
17. Host location-based games at your place such as sharing the best photo taken at your office or who can hold the mayor title for the longest duration.
18. To further increase your visibility, connect to popular spots and venues in the city by mentioning these in your blog posts and in the directions on how to get to your office.
19. Get yourself and your team to master at least one location-based app such as Foursquare, Yelp, Gowalla, etc.
20. Reward the client who achieves the “Mayor” badge for your business location with a special discount or even a special feature blog post.
21. Acknowledge your Twitter, Facebook and other social media evangelists who share their check-ins to their friends on other social networks.