Callbox Drives Qualified Leads for IT Firm at Major Tech Expo
Qualified Sales Appointments
42
Marketing-Qualified Leads (MQLs)
138
Industry
Information Technology
Location
United States
Headquarters
California, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
IT, Software, Cloud, Fintech, Healthcare
Target Contacts
CIOs, CTOs, CDOs, VP of Technology, VP of Engineering, Directors, IT Project Manager, Procurement Manager
The Client
The client is a U.S.-based IT solutions company that provides cloud software, infrastructure optimisation tools, and managed IT services to mid-market and enterprise organisations.
The Challenge
The client was preparing to exhibit at one of the largest national tech expos in the United States. Despite a strong product showcase and an experienced sales team, they struggled with three recurring challenges: attracting qualified attendees to their booth, standing out among hundreds of tech exhibitors, and maintaining consistent follow-up after the event.
