Companies, especially B2B companies, are investing tons of resources into their content marketing. But, as stated by a SiriusDecisions survey, 60% of content created by B2B companies never get used. So there’s clearly a problem. B2B companies are proficient in creating content, but aren’t able to utilize it effectively. Once a piece of content has […]
From time to time, we are glad to feature content contribution from sales and marketing experts around the world.
Entries by Contributor
How fast can you bounce back when you can’t find the right words to say during a sales call? A bad sales call can turn into a nightmare and ruin a potential sale. You must know how to take proper precautions to be able to recover. Let’s admit it. Everyone will experience having a bad […]
Businesses, that are looking for ways to build a powerful brand, are always giving their best to improve their customer support. This is one of the key areas that impacts branding, as it focuses upon meeting the customer’s demand. It affirms that your company stands behind its products and that will do anything that helps […]
Today, websites have become a commanding way to promote businesses. It can be used as a marketing tool, a way of communication or a platform for branding. The design of your website will play a vital role on how users will perceive your brand. It is proven on researches that a well-built, informative and organized […]
Even before the advent of social media and the wireless revolution, the healthcare sector was already utilizing a form of influencer marketing. Think back to the legacy forms of advertising such as television commercials and radio spots: do you remember recall phrases such as “nine out of ten dentists recommend”? By the late 20th century, […]
Here’s an interesting tidbit about how far outsourcing marketing has come in just the past 10 or so years. According to a 2005 Harvard Business Review article, about 53% of respondents in a Forrester survey of B2B marketing executives aimed to outsource more than half their marketing activities in 2004. Flash forward over a decade […]
Outsourcing your content is a great way to run your website. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having to write the content yourself so you’re free to focus on other things. If you’re not sure where to start with […]
Customer service is an essential part of any well-established company. Business owners of the past used to think of it as a call center room filled with script-reading robots going through the inquiries. Today, we know that customer service presents an excellent opportunity to not only retaining and serving old customers but also to gain […]
Most of us are hardwired to absorb ideas visually. It’s a well-known fact that about 65% of the human race (that’s nearly 2 in 3 individuals) process and retain information better through pictures than with any other format. That’s why you’re simply doing a huge chunk of your audience a massive disservice if you’re not […]
Most SEO experts focus on ranking but that is never enough. The reason why you want to rank high is so that you can get more traffic that turns into paying customers. However, this is not possible if your website does not convert. For you to make money, the visitors who get on your website […]
In today’s world, more and more business owners are realizing the role that content marketing can play in helping them win new business. If you’re trying to learn more about how content marketing works, this is the article for you. Below you’ll find information regarding how common forms of digital and paper content marketing can […]
It is widely recognized that a negative customer experience, when handled properly, can result in increased loyalty. However, an improperly handled one can result in a poor review. Companies may often disregard customer complaints due to a complacency with new business, but fail to consider that much of that ‘new business’ is in-fact generated from […]
Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.