The path to success is riddled with many obstacles. There are a few different routes you can take to grow your business but more and more businesses opt for content marketing. Even if you decide to take a road less traveled, you can’t escape the fact that having an online presence is paramount to the […]
From time to time, we are glad to feature content contribution from sales and marketing experts around the world.
Entries by Contributor
When it comes to medical sales, competition is fierce. Sales reps, both those new to their respective role and veterans in the field, are vying to sell their product and searching for a way to stand out among the muddled crowd. So how can you differentiate your selling point and stand out from the competition? […]
The most important thing to consider about creating content is context. It’s not enough to think about what the best message will be, you need to think about who will read it. You also need to think about what platform they will see it on. What device will they read it on? What time of […]
In the past, businesses are busy spreading the word about their products and services through billboards, television, print and radio ads, as well as flyers. While we cannot disregard the value of these strategies, the problem here is that you are promoting to the mass market with a little hope that your target audience would […]
There’s nothing more satisfying for a team that works together than when they get swamped with work. The fact that your company is prospering in a saturated market such as the one we’re dealing with today is a cause for celebration. Well – if you can find some free time during your day when you’re […]
Word-of-mouth marketing is by far the most effective form of business promotion. Today, consumers would rather rely on personal recommendations than on commercials or paid expert opinions of any kind. That is why many companies are trying to win over their customers’ hearts and minds and turn them into brand advocates. Although there’s no proven […]
There’s no escaping the fact that many B2B buyers use social media in order to support their purchasing choices. This means that using social media properly can be a huge opportunity if you’re to influence B2B buyers and increase your revenues. But what do we mean by using social media properly? It’s all about SEO. […]
“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder of Behance. Scott’s right; the online entrepreneur world is full of hot air. Podcasts, Facebook groups, YouTube channels, blogs — all of them peddling the online entrepreneur dream. Don’t get me wrong — earning a decent wage and supporting a family through […]
Running a successful e-commerce business can be a difficult task, and constantly expanding it even more so. With online businesses popping everywhere, the competition will make it really difficult to sell your products, but it’s still an achievable task. If you’re looking to boost your sales, what you need to start with is a good […]
If your web visitors are warm leads, the last thing you want to do is lose them. Similarly, if your visitors are cold leads, you ideally want them to leave with a good impression of your website and your brand so that maybe they will do business with you in the future. It is […]
Instagram has become a marketing powerhouse. Around the world, so many people use Instagram every day, and that number just keeps growing. Instagram recently announced on its official blog that it has more than 600 million Instagrammers. No matter what business you are in, Instagram has become a must have social media channel to reach […]
Mastering business analytics (BA) and using that information to your advantage could take your company to the next level. Before you make your first dollar, it is vital that you have access to pertinent and up-to-date information that will help you make the key decisions that affect your business for many years to come. Here […]
Founded in 2004, Callbox is the largest provider of Multi-Touch Multi-Channel Marketing solutions for businesses and organizations worldwide. Its core competencies include Lead Generation, Appointment Setting, Lead Nurturing and Database Services, delivered through its proprietary marketing automation platform, the Callbox Pipeline.
Callbox enables companies to gain a foothold in their priority markets by initiating conversations with prospects through the efficient and intelligent use of targeted touchpoints over six channels: voice, email, social, chat, website and mobile.