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In this post, we’ll discuss the benefits of personalization in B2B and share some practical tips on how to make use of it in the real-life environment.

Examine your wallet right now, and you’ll probably find at least one business card hiding within its folds. Even though your business card measures a mere 2 by 3.5 inches (5 by 9 cm), it remains a powerful marketing tool you can use to create new sales for your company. Improve its effectiveness in several ways.

Lead quality is a measurement of how likely a given lead is to convert to a paying customer or how much revenue potential that a given lead could…

The following are seven practical reasons why you should consider social media marketing for your small business.

Videos are more engaging than most other forms of content – but that doesn’t mean that you can just rely on their natural engagement to rack up views and…

Instead, what many companies need are ways to expand marketing efforts without sacrificing the financial viability of their company. What follows are…

In this article, we’ll explain the reasons that make writing the most important element of social media marketing.

Yet there are other decisions you will have to make that can have an equally significant impact on your business. Let’s take a look at these so that you…

Let’s explore seven of the key types of email that you should send to your subscribers, giving you the ability to turn them into profitable leads.

We’ll go through the most important areas to emphasize why having a blog is so important and how you can use it to its full potential. Read more.

When it comes to medical sales, competition is fierce. Sales reps, both those new to their respective role and veterans in the field, are vying to sell their product and searching for a way to stand out among the muddled crowd. So how can you differentiate your selling point and stand out from the competition? […]

There is more to it than meets the eye. So, here are four ways to know if your content does get positive responses from prospects.