So, you’ve been collecting email addresses through your various campaigns. You’ve dished out free e-books, sign-up bonuses, discounts to your store and just told your readers and followers why it’s so important they give you their email addresses, so they don’t miss out on what you’ve got.
But, have you considered what you have got? If you have a full email subscriber list, but nothing to send then your list isn’t worth anything! So, you’ve got to send something, but what?
Today, we’ll explore seven of the key types of email that you should be sending to your subscribers, giving you the ability to turn them into profitable leads that will help to make your business a success!
1) The ‘Hello’ Email
This should be the first email that your subscribers ever receive from you. In a welcome email, you’re basically saying hello to them and welcoming them to your community. To create this kind of email, think about how you’d welcome a new friend to your house or treat someone in a new relationship.
You want them to feel happy, comfortable and invited into your community. You want them to read your email and think ‘Awesome; I’m happy I signed up!’ That doesn’t mean that you should start bombarding them with promotional, advertising content telling them to part with your money.
Instead, tell them a little bit about yourself, introduce yourself and your business and let them get to know you and what they can expect in the future. Always remember that the fact you’ve already got their email address is a good sign, you don’t want to push your luck.
Related: Lead Generation Tip: Make your Email Newsletter more ‘Fetching’
2) The ‘Newsletter’ Email
You can create a newsletter just for your email subscribers to make them feel so special! This is completely up to you what you choose to do with it. You could email it daily (although this isn’t recommended), or much more likely, on a weekly or monthly basis.
You can interact with your readers, tell them what’s going on in your business, what products and services have been popular and any offers or competitions that you’re running. It’s really up to you!
Don’t forget that your newsletter is probably going to have a lot of content in it, so you need to make sure that it’s high-quality before you press send.
Always proofread and edit it several times to make sure there are no silly spelling mistakes or grammatical errors that could damage your business’s reputation. You can use services such as Via Writing or State of Writing to help you carry out this process effectively. Customers trust is correlated with website’s grammar.
3) The ‘Gift’ Email
This is always a favorite among subscribers, but it’s the email where you give something away. This could be a discount to your e-commerce store. It could be a free e-book or even an entry into a prize draw. It’s up to you but this always the email that the majority of subscribers are waiting for.
After all, these readers are your loyal customers, and they deserve a little treat from you every now and then. This gives your readers a nice little surprise when they open their inbox, and you’re sure to benefit in countless ways.
4) The ‘Getting to Know You’ Email
Like we said before, you don’t want to jump straight in and seem to forward, remember this is like nurturing a new friendship or relationship with your subscribers. You might even want to wait until this second email to start telling your readers a bit about yourself.
In this email, there’s a couple of things you should mention, but obviously, it depends on what you want to say. For example, you should tell your readers how often you’re going to email them. Again, you don’t want to be pushy and say we’re going to email you every day, it’s simply too much.
You could tell them some of the content they can expect from your emails, such as trending posts and topics that have happened throughout the week or any competitions you’ve got coming up and any other relevant information that your users may want to know.
5) The ‘Commanding’ Email
This doesn’t mean that you need to bark orders at your subscribers but, using emails, you can easily ask your subscribers for favors using calls to action.
For example, maybe you’re mailing the people that have bought products from you. Maybe you’d like to ask them to leave a review?
Maybe you’re looking for new ways to boost your social media follower counts? If you don’t ask, you don’t get.
What’s more, people are much more likely to respond and take action because they’re reading your emails and it feels like a lot more of a personal experience than if they’re reading from your social media page where you’re addressing everybody.
Related: The Great Email vs. Social Media Bakeoff (2018 Edition)
6) The ‘Only for Email’ Email
Sometimes, it’s nice to reward people for signing up to your mailing lists. There’s no better way to do this than giving your email readers exclusive content that only they can read.
Of course, this means you can’t post your content all over your website, it actually has to be for your email subscribers, but, there’s a lot of ways you can make this special.
Firstly, you have the names of your subscribers; this means you can talk to them directly. If they’ve been to your website and purchased something or used your services, you can create custom content because you know exactly what they are looking for and what kind of people they are.
If you’ve got some prize-winning content on your website, remember that not all users will be checking your website all the time. This means you’re going to need to keep them in the loop. So, why not provide them with an exclusive summary of everything that’s going on?
7) The ‘Hype’ Email
This one is one of my personal favourites since it is one of the most effective. If you’ve got something big coming up in the near-future, let your email subscribers know about it. But, you don’t have to tell them so bluntly. Instead, tease them with little bits of information and let them get excited.
It could be a new product launch, a new service launch, an upcoming competition or a feature; it could be anything you can think of!
The aim of this kind of email is to get people excited about your business. If they’re excited, they’re thinking about you, and if they’re thinking about you, they’re more likely to act, and your campaign has been successful!
Brenda Berg is a professional with over 15 years of experience in business management, marketing, and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Oxessays. She believes that constant learning is the only way to success. You can visit her personal blog at Letsgoandlearn.com