Rebecca Matias

Rebecca Matias

Chief Operating Officer

Rebecca Matias is Callbox's COO with 18 years of experience scaling B2B pipeline through data-driven outbound marketing, lead generation, and sales development.

Articles by Rebecca Matias

Generating Qualified AI Leads Why Standard Scripts Don’t Work

April 29, 2026

Generating Qualified AI Leads: Why Standard Scripts Don’t Work

In the fast-paced world of artificial intelligence, C-level executives are bombarded with generic pitches daily. If your outreach relies on rigid, templated communication, you are likely failing to connect with your target audience. To capture qualified AI leads, you must abandon the “spray and pray” approach and move toward authentic, high-value engagement. Definition: What are […]

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Scaling Success High-Impact MSP Cybersecurity Sales Strategies for 2026 (1)

April 28, 2026

Scaling Success: High-Impact MSP Cybersecurity Sales Strategies for 2026

Master modern MSP cybersecurity sales strategies. Learn how to scale, overcome buyer hesitation, and secure long-term contracts with data-backed insights.

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Top Manufacturing Lead Generation Agencies Scaling Industrial Sales in 2026

April 24, 2026

Top Manufacturing Lead Generation Agencies: Scaling Industrial Sales in 2026

Compare top manufacturing lead generation agencies for 2026. Discover how specialized partners drive ROI through industrial appointment setting and ABM.

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Callbox VS. Belkins VS. Cience Deciding the Best Lead Gen Partner for Enterprise Tech in 2026

April 23, 2026

Callbox vs. Belkins vs. CIENCE: Deciding the Best Lead Gen Partner for Enterprise Tech in 2026

Comparing Callbox vs. Belkins vs. CIENCE for B2B tech. Discover which lead generation partner offers the best ROI and appointments for enterprise sales.

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2026 Managed Cloud Outreach Report Benchmarking Open Rates and Meeting Bookings

April 23, 2026

2026 Managed Cloud Outreach Report: Benchmarking Open Rates and Meeting Bookings

Discover the 2026 cloud outreach benchmark for open rates and meetings. Learn how to use signal-based prospecting to increase your pipeline quality today.

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Warehouse Tech Lead Generation How to Turn the Reshoring Boom Into a Full Pipeline

April 22, 2026

Warehouse Tech Lead Generation: How to Turn the Reshoring Boom Into a Full Pipeline

Learn warehouse tech lead generation strategies to reach logistics decision-makers and turn reshoring demand into qualified B2B pipeline.

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3PL Lead Generation How to Build a Predictable Pipeline and Stop Chasing Referrals

April 22, 2026

3PL Lead Generation: How to Build a Predictable Pipeline and Stop Chasing Referrals

Struggling with inconsistent leads? Discover proven 3PL lead generation strategies, top agencies, and an ROI framework to grow your logistics pipeline.

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How to Build a Multi-Channel Sales Sequence for Enterprise IT Leads

April 20, 2026

How to Build a Multi-Channel Sales Sequence for Enterprise IT Leads

Build a multi-channel sales sequence that connects with enterprise IT buyers and generates consistent pipeline opportunities.

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Justin Bieber's 2026 Coachella_ 3 High-Stake Marketing Lessons for B2B Growth

April 17, 2026

Justin Bieber’s 2026 Coachella: 3 High-Stake Marketing Lessons for B2B Growth

One minute the crowd was happy. The next, Justin Bieber was on stage at Coachella 2026 and the internet broke in real time. That’s not luck that’s a demand generation strategy most B2B marketers dream about but rarely execute. Coachella 2026 was supposed to be about the headliners, but as Forbes recently reported, the entire […]

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Scaling the Lone Star Supply Chain A Guide for Logistics Companies in Texas

April 16, 2026

Scaling the Lone Star Supply Chain: A Guide for Logistics Companies in Texas

Texas is the undisputed heavy-hitter of American supply chains. Whether you are looking to partner with elite logistics companies in Texas or you are a local provider aiming to dominate the market, the landscape has never been more competitive. Navigating the “Texas Triangle” requires more than just a fleet; it requires a sophisticated approach to […]

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Intent-Based Marketing in 2026 Beat Competitors to the Deal

April 15, 2026

Intent-Based Marketing in 2026: Beat Competitors to the Deal

Intent data is widely available in 2026. The companies winning deals are not the ones with the best data. They are the ones who act on it faster. This guide breaks down the Signal-to-Action Window framework and shows you how to convert buying signals into pipeline before a competitor earns the first meeting.

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Complete Guide to Direct Marketing for Fintech Companies

April 14, 2026

Complete Guide to Direct Marketing for Fintech Companies

Most fintech companies market well, just not in the right framework. Here is how to build a direct marketing engine that converts without triggering compliance risk.

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B2B Customer Acquisition Strategy That Actually Scales

April 13, 2026

B2B Customer Acquisition Strategy That Actually Scales

At some point, every growing B2B company faces the same uncomfortable realization: the referrals are slowing down, and there is no real plan for what comes next. A B2B customer acquisition strategy is a deliberate, scalable system for winning new clients — built on defined channels, a clear ideal customer profile, and repeatable outreach that […]

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Top ERP Lead Gen Companies to Grow Pipeline (2026)

April 8, 2026

Top ERP Lead Gen Companies to Grow Pipeline (2026)

Find the best ERP software lead generation companies for your pipeline. Compare top agencies, proven strategies, and expert tips to win more ERP sales leads in 2026.

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Top 7 POS Lead Gen Companies You Should Know

April 7, 2026

Top 7 POS Software Lead Generation Companies You Should Know

Most POS lead generation companies send you volume. These seven send you qualified buyers. Here is how to tell the difference before you spend another dollar.

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