Judy Caroll

Positive interactions and feedback are not the only gauges of an effective content campaign. There is more to it than meets the eye.

Global B2B brands that have managed to carve out a decent slice of market share in the world today, they all have the following 10 key ingredients.

Here’s our take on this question on a specific aspect of selling medical devices: deciding between direct selling vs. partnering with distributors.

The examples cover most situations in B2B prospecting–from cold outreach all the way to requesting referrals. Here’s a few templates you can start with.

You might want to get some ideas from these subject lines that are sure to rapidly increase your click-through-rates.

Losing leads too often? Learn software sales tips to convert more prospects with simple, effective sales best practices.

To protect your business’ gains from the inevitable and, uh, evitable, you can always invest in back-up and recovery solutions.

To get your first customer through a trade show, take a look at this important steps.

Email marketing is one of the best lead generation strategies out there for it is reliable. Also, email combined with other channels maximizes its turnout as well.

For those who aren’t yet familiar with BeBee, it is basically a social networking service for individuals who want to share their brand to the world.

Here’s an infographic to give you a closer look why outsourced marketing is becoming a trend in IT companies nowadays.

So, enough eggsplanation. Here are some last-minute ideas you should try out..