Mitos Aguadera
Vice President of Sales and Marketing
Mitos Aguadera is VP of Sales and Marketing at Callbox, leading go-to-market strategy and demand generation for B2B clients across tech and SaaS.
Articles by Mitos Aguadera
July 1, 2025
When to Outsource Lead Generation: A Financial Comparison
Are you considering the financial cost when outsourcing lead generation services? Explore the cost comparison of in-house and outsourced lead generation.
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July 1, 2025
10 Cold Calling Mistakes Sales Reps Make and How to Fix Them
Cold calling is far from dead—especially in APAC and Singapore, where human connection still drives B2B sales. Learn why it works, where reps go wrong, and how to cold call smarter in today’s market.
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June 30, 2025
The Marketer’s Guide to Generating High-Quality Leads
Lead generation in Singapore requires more than ads—it demands a smart, localised strategy. This guide covers proven tactics to attract high-quality leads and expand across APAC with automation, content, and precision targeting.
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June 27, 2025
The Increasing Importance of Multi-Channel Marketing in Asia
Buyers in Asia today interact with brands across multiple touchpoints before making a decision. Learn how to align your B2B marketing strategy in APAC with a multi-channel approach that builds visibility, trust, and stronger sales pipelines.
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June 27, 2025
5 Lead Nurture Tools to Turn Cold Singapore Prospects to Warm
Even the most compelling outreach strategies hit a wall when prospects go silent. For B2B marketers, one of the toughest challenges isn’t generating leads but keeping them warm long enough to convert. Cold contacts, especially in markets like Singapore, where decision-makers are inundated with options, often slip through the cracks without a structured plan to […]
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June 26, 2025
Hiring a Telemarketer? Here’s What You Should Know
Telemarketing is far from dead, it’s evolving. Learn why B2B telemarketing remains a powerful sales tool in APAC, and how hiring the right professional can help you connect with prospects, boost conversions, and stay ahead of the competition.
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June 26, 2025
SaaS Marketing: A Guide to Selling Software Plus Services
The SaaS market is growing, but turning leads into paying customers remains a challenge. This guide breaks down how to scale SaaS lead generation through customer-centric marketing, smart outreach, and proven ABM strategies—plus tips from real founders and top agencies.
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June 26, 2025
Master Email Follow-Ups with These 5 Tips for Singapore Events
You’ve secured the speakers, finalised the venue, and sent out the invitations. Everything is ready. But when the event day arrives, the turnout falls short of expectations. No-shows are a common and frustrating issue that limits the increase in B2B event attendance. This is especially true in Singapore, where busy professionals often manage packed schedules […]
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June 24, 2025
Webinar Marketing Guide for Software Companies
Webinars have become a powerful tool for B2B software companies looking to generate leads, showcase their products, and connect directly with decision-makers. In this guide, we break down how to build a high-converting webinar funnel, promote your event across the right channels, and turn engaged attendees into qualified software leads. Whether you’re launching a new product or scaling your lead gen efforts in APAC, this blog shows you how to make webinars work harder for your business.
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June 24, 2025
Why SMB Appointment Setting Matters in the First 90 Days
Struggling to set appointments with SMBs? Learn why the first 90 days matter most—and how to convert SMB prospects into meetings fast.
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June 23, 2025
Effective Follow Ups for Cold Call Rejections
Cold calling objections don’t mean rejection—they’re often just signs of poor timing or misalignment. Learn the top objections sales reps face and actionable follow-up strategies to convert resistance into real sales opportunities.
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June 22, 2025
The Ultimate Guide to Event Telemarketing Scripts in Singapore
Telemarketing is still a key driver for event success in Singapore. This guide breaks down script essentials, tips, and techniques to boost attendance and engagement.
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June 20, 2025
Effective Outbound Lead Generation for Smarter Marketing
Discover how to elevate your B2B marketing with smart, data-driven outbound lead generation strategies. This guide breaks down proven tactics—like multichannel outreach, appointment setting, and LinkedIn prospecting—to help you connect with high-value prospects, shorten sales cycles, and drive real results. If you’re ready to modernize your outbound efforts, this is your starting point.
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June 20, 2025
Marketing Tips for Companies Expanding Into APAC
Thinking of expanding your business into Asia-Pacific? With over 60% of the world’s population and some of the fastest-growing economies, APAC offers huge growth potential—but only if you understand how to market locally. This guide explores key opportunities, common challenges, and actionable marketing strategies to help you connect with the right customers and grow your business successfully across the region.
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June 19, 2025
B2B Prospecting Strategies That Work for Tech Sales Teams
Tech sales prospecting isn’t about more calls or emails—it’s about value, relevance, and strategy. Learn how to do it right.
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