Rebecca Matias

Hello, I’m Rebecca Matias—a seasoned sales and marketing professional currently at the helm as the VP of Global Operations at Callbox. My journey, rooted in an engineering background, spans over a decade in the dynamic landscape of B2B marketing. With a passion for innovation and strategic thinking, I’ve played a crucial role in propelling Callbox to new heights on the global stage.

Insights

My venture into the B2B marketing space combines technical acumen with a profound understanding of market dynamics. I’m dedicated to operational excellence and thrive on building meaningful partnerships. As a leader, I believe in the power of collaboration, recognizing that diverse talents working together create the synergy needed for exceptional team performance.

Experience

My story with Callbox began in 2008, and since then, I’ve been a driving force behind the company’s strategic initiatives. I now hold the position of VP of Global Operations, overseeing key functions across regional offices in the Asia-Pacific and LATAM. My roles have encompassed refining operational processes and leading global expansion efforts.

Fun Facts

Exploring diverse cuisines during my travels is a passion, and I take delight in discovering hidden culinary gems in every city I visit. Fitness is a key part of my lifestyle, and you might find me in the gym or on a hiking trail during weekends, embodying the belief in maintaining a healthy work-life balance.

Expertise and Skills

1. Strategic Leadership & Global Growth
   Proven ability to lead strategic planning and international expansion initiatives, aligning cross-functional teams to drive scalable growth across diverse global markets.
2. B2B Marketing & Demand Generation
   Deep expertise in B2B marketing with a focus on multi-channel campaigns, account-based strategies, and data-driven lead generation that accelerates sales pipeline development.
3. Operational Excellence & Project Execution
   Track record of optimizing operational workflows and overseeing end-to-end project management to ensure efficiency, accountability, and results-driven execution.
4. Market Intelligence & Business Development
   Expert in conducting market analysis and forging high-value partnerships to uncover new opportunities, penetrate competitive markets, and build long-term client relationships.
5. Team Enablement & Cross-Industry Collaboration
   Experienced in leading diverse teams and fostering collaboration across the tech, finance, healthcare, and manufacturing sectors to deliver innovative, client-focused solutions.

Notable Achievements

• Spearheading the successful APAC expansion, Callbox established a strong presence in the region.
• Leading the LATAM expansion, opening new avenues for growth and collaboration.
• Playing a pivotal role in Callbox’s global expansion, contributing to the company’s recognition on the international stage.
• Instrumental in forging strategic partnerships with key tech companies, enhancing Callbox’s market position.
• Recognized internally for outstanding leadership, with a track record of consistently exceeding performance targets.