
Pasya Ferdinand
Production Manager - Bilingual Team
Pasya Regiano Ferdinand is a Production Manager at Callbox, leading multilingual teams in executing and optimizing B2B outreach campaigns across Southeast Asia. He specializes in multi-channel lead generation, team development, and delivering actionable campaign insights, helping clients connect with regional decision-makers through culturally relevant, language-specific engagement.
Hi, I’m Pasya Regiano Ferdinand, Production Manager at Callbox Inc. and a graduate with a Bachelor’s degree in Communication Science. I lead a multilingual team that drives B2B outreach across Southeast Asia in Bahasa Indonesia, English, Mandarin, Thai, and Vietnamese, engaging decision-makers through cold calls, email, LinkedIn, and instant messaging.
What I do:
- Plan and execute multi-channel lead generation campaigns
- Monitor performance and optimize what isn’t delivering results
- Coach and develop a multilingual outreach team
- Translate campaign results into clear reports and actionable recommendations for clients
Your prospects in Southeast Asia don’t want another pitch. They want someone who speaks their language and understands them, so communication feels effortless.
Name the country you’re targeting, and we’ll have a native speaker opening the conversation for you.
Ready to reach Southeast Asia the right way? My DMs are open.
Experience
Production Manager | Callbox Inc, The Philippines (Remote) Jun 2026 – Present
- Lead and coach bilingual SDRs across Indonesia, Thailand, Vietnam, and Singapore
- Evaluate team performance and coach on BANT, objection handling, and decision-maker outreach
- Monitor campaigns daily and adjust targeting, messaging, and channel mix to lift conversion
- Plan and run multi-channel outreach (calls, email, LinkedIn, messaging)
- Deliver client-ready performance reports, analytics, and case studies
- Earned the Level-Up Award for consistent growth and dedication
Bilingual Sales Development Representative | Callbox Inc, The Philippines (Remote) Mar 2026 – Jun 2026
- Reached the monthly target of 10 Sales Qualified Leads (SQLs) and 15 Marketing Qualified Leads (MQLs)
- Booked discovery meetings with decision-makers through B2B multi-channel outreach
- Researched target accounts and qualified prospects with BANT; tracked pipeline in HubSpot CRM
Lead Generation Supervisor | inCall Systems Pte Ltd, Singapore (Remote) Jan 2022 – Feb 2026
- Led 20 agents across Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam
- Exceeded team KPI targets by up to 25% through objection handling and restructured call approaches
- Oversaw agents’ daily outreach activities
- Implemented KPI dashboards and daily reporting to improve transparency and productivity
Lead Generation Specialist | inCall Systems Pte Ltd, Singapore (Remote) Dec 2019 – Dec 2021
- Generated 20+ qualified leads monthly using BANT
- Made 120+ daily calls at a 30% connection rate; 15% of connected prospects became positive leads
Customer Support Officer | StarHub Pte Ltd, South Jakarta, Indonesia (On-site) Sep 2018 – Nov 2019
- Handled 80+ inbound calls and 25+ emails daily, resolving billing, technical, and subscription issues
- Aimed for first-contact resolution while maintaining high customer satisfaction and zero complaints
Telemarketer | Sun Life Financial, South Jakarta, Indonesia (On-site) Aug 2017 – Aug 2018
- Closed 2-5 customers daily, reaching 60+ insurance policies monthly
- Kept the lowest QA rejection rate on the team through accurate, compliant sales
Expertise and Skills
Team Leadership & Performance
People management, coaching and performance optimization
- Performance Coaching
- Team Development
- KPI Management
- Performance Monitoring
- Performance Analytics
- Multi-Country Team Leadership
- Goal Setting & Accountability
Outreach & Campaign Strategy
Campaign execution, troubleshooting and outreach optimization
- Cold Calling
- LinkedIn Prospecting
- Email Outreach
- BANT Qualification
- Objection Handling
- Lead Generation
- Campaign Performance Optimization
Communication & Stakeholder Management
Professional communication, influence and relationship building
- Stakeholder Management
- Negotiation
- Active Listening
- Public Speaking
- Sales Presentations
- Conflict Resolution
- Cross-Cultural Communication
Fun Facts
- I still love watching SpongeBob even at my current age.
- I can’t handle spicy food, but I keep trying because I actually like it.
- I’m obsessed with space stuff like black holes, time machines, parallel universe. basically, if it sounds like Sci-Fi, I’m all in.
- I’m not an introvert or an extrovert — I’m somewhere in between, haha.
- I dream of having an athletic body, but I never actually work out, haha.
- During long holidays, I prefer going to nature spots or theme park rather than hanging out at malls.
- On weekends, I usually just chill in bed and watch Netflix.
- I often open the fridge even though I already know there’s nothing new inside.
- I set more than 5 alarms on my phone just to wake up at 8 AM
- I love singing and karaoke even though I know my voice is pretty bad.
- Fast replies? That’s my thing. Weekdays or weekends, I got you.
Pasya Regiano Ferdinand is a Production Manager at Callbox, leading multilingual teams in executing and optimizing B2B outreach campaigns across Southeast Asia. He specializes in multi-channel lead generation, team development, and delivering actionable campaign insights, helping clients connect with regional decision-makers through culturally relevant, language-specific engagement.
Insights
Throughout my career, I have learned that effective team management goes beyond monitoring performance and achieving targets. It also requires understanding people’s strengths, identifying their capabilities, and ensuring that resources are allocated effectively.
In my current role, I have gained valuable experience in managing and assigning bilingual SDRs across different campaigns while coordinating with other PMs. This has strengthened my ability to assess team capabilities, balance resource requirements, and adapt to changing campaign needs.
With my previous experience leading cross-border teams across multiple Southeast Asian markets, I have also learned the importance of clear communication, performance coaching, accountability, and collaboration.