World’s No 1 CRM’s Holiday Campaign Engaged More Customers with Callbox ABM
Client
- Software, SaaS, CRM
- Asia Pacific, Americas, Europe, Middle East, and Africa
- HQ: Singapore (Regional), California, USA (Corporate)
Target Market
- Singapore, Indonesia, Thailand
- Financial, Communications, Retail, FMCG, Manufacturing, Healthcare & Life Sciences, Public Sector, Higher Education, Media, Transportation & Hospitality, Automotive
- Marketer, Sales, IT Decision Makers, Service (Sales or Marketing Functions, IT), Small and Medium Business Owners
The Client
The Client is the world’s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Callbox partner for nearly a decade now.
Lines of Business
CRM
The Challenge
The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.
The project is a holiday 5-seat campaign which the Callbox team would carry out to nurture the Client’s follow-ups, and generate new leads at the same time.
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