World’s No 1 CRM’s Holiday Campaign Engaged More Customers with Callbox ABM
The Client is the world’s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Callbox partner for nearly a decade now.
Lines of Business
The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.
The project is a holiday 5-seat campaign which the Callbox team would carry out to nurture the Client’s follow-ups, and generate new leads at the same time.