Client Success Story
World’s No 1 CRM’s Holiday Campaign Engaged More Customers with Callbox ABM

World’s No 1 CRM’s Holiday Campaign Engaged More Customers with Callbox ABM

Sales Appointments
Potential Leads
Software, SaaS, CRM
Asia Pacific, Americas, Europe, Middle East, and Africa
Singapore (Regional), California, USA (Corporate)
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Indonesia, Thailand
Target Industries
Financial, Communications, Retail, FMCG, Manufacturing, Healthcare & Life Sciences, Public Sector, Higher Education, Media, Transportation & Hospitality, Automotive
Target Contacts
Marketer, Sales, IT Decision Makers, Service (Sales or Marketing Functions, IT), Small and Medium Business Owners

The Client

The Client is the world’s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Callbox partner for nearly a decade now.

Lines of Business

The Challenge

The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.

The project is a holiday 5-seat campaign which the Callbox team would carry out to nurture the Client’s follow-ups, and generate new leads at the same time.

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