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Case Study

Callbox Helped Workday Build a Stronger Sales Pipeline

Client

  • Enterprise Software & Services
  • California, USA
  • HQ: Pleasanton, CA

Target Market

  • All over the US
  • Manufacturing (Industrial Equipment, Electronics, Medical Devices), Healthcare (Hospitals, Medical Groups), Technology (Software, IT Services), Financial Services (Banks, Insurance Providers)
  • Chief Financial Officers (CFOs), Human Resources Directors, IT Managers, Operations Managers, Procurement Officers
156
Marketing Qualified Leads
93
Sales Qualified Leads
1407
Social Media Connections

The Client

Workday is a global leader in enterprise cloud solutions, providing comprehensive applications for financial management and human resources. Their platform helps organizations across various industries—such as technology, financial services, and healthcare—optimize processes, enhance decision-making, and accelerate digital transformation.

The Challenge

The company faced significant challenges in generating high-quality leads and setting qualified appointments across their target industries in the US market. Despite being a recognised leader in enterprise software and services, Workday could not effectively engage key decision-makers, which hindered their growth efforts.

Moreover, they faced difficulties penetrating competitive markets and addressing the specific needs of diverse sectors. To overcome these hurdles, they sought a marketing partner to build a reliable lead generation and appointment-setting program that could deliver a consistent sales pipeline.

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