Print Solutions Firm Peaks Lead Generation Campaign with Callbox ABM
Sales Appointments
132
Mqls
55
Social Media Connections
157
Industry
IT
Location
APAC
Headquarters
Japan
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Thailand, Malaysia
Target Industries
Manufacturing, Financial, Retail, and Insurance Industries
Target Contacts
IT Manager/Director, Managing Director, CIO, CTO, CFO
The Client
The Client is a leading managed print solutions provider of a wide range of office printers, multifunction devices, copiers, and software solutions to help manage information and workflows efficiently. Their 60-year experience in document management outsourcing has served over 15,000 customers across 160 countries.
The Challenge
The Client has engaged a number of marketing methods in the past, but none of the campaigns brought good results. They searched for a more straightforward lead generation strategy that could provide quality leads and expand their database.
