Canadian Enterprise Tech Firm Builds Qualified Pipeline with Callbox

The Client

The Client is a Canadian enterprise technology company providing cloud, AI, and automation solutions to mid-market and enterprise organizations. They serve businesses across retail, e-commerce, and manufacturing — helping operations teams modernize infrastructure, reduce costs, and improve supply chain and customer experience performance.

The Challenge

The Client had a three-month window to fill seats for a flagship webinar targeting operations and technology leaders in Canadian retail and manufacturing. Their in-house team didn’t have the capacity, and direct hiring wasn’t viable on that timeline. They turned to Callbox to own outbound end-to-end — from prospect research through registration and post-event follow-up.