Callbox Builds APAC Pipeline for US HCM Software Vendor

The Client

A US-headquartered HCM software vendor with 100 to 400 employees, offering a cloud HCM platform covering core HR, payroll management, talent acquisition, onboarding automation, performance management, LMS, workforce analytics, and compensation management to mid-market and enterprise organisations. With a strong North American enterprise customer base established, the Client identified Australia and Singapore as priority APAC expansion markets — bringing genuine payroll compliance localisation depth including Australian Award interpretation, STP Phase 2 compliance, and CPF integration for Singapore to both markets.

The Challenge

A US-based HCM software vendor had identified Australia and Singapore as priority APAC expansion markets — but with zero brand recognition in either market, no APAC sales team on the ground, and a prior expansion attempt that had stalled within 60 days due to poor outreach data quality and messaging that failed to address local compliance requirements, leadership needed the right execution partner before trying again.