client success story
Top Telco Found New IoT Partners Using Callbox Account-based Marketing

Top Telco Found New IoT Partners Using Callbox Account-based Marketing

Sales Appointments
60
MQLs
192
Follow-ups
232
Industry
IT
Location
Africa, Americas, Asia Pacific, Europe, Middle East
Headquarters
Hong Kong
Campaign Type
Lead Generation, Appointment Setting
Target Location
Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam
Target Industries
Any (Employee Size: 20 up, Annual Rev: $20M up)
Target Contacts
CEO, CCO, CMO, IoT Business Unit Heads, Partnership Managers, Marketing Managers, VP of Marketing, Product Managers, VP of Products, Sales Managers, VP of Sales, Practice Managers, Senior Consultants, Project Managers, CTO, Internet of Things Experts/Managers, Information Technology Experts/Managers, CFO, Finance Manager

The Client

The Client is a leading telecommunications provider, offering the latest voice and data solutions to multinational enterprises and communication service providers, with a global coverage combined with local, on the ground knowledge that builds best in class connections across the globe.

The Challenge

The Client works with a number of channel development partners in the course to provide innovative solutions that meet the demands and challenges facing multinational businesses and government institutions all over the world.

For the area of IoT, the Client needed a marketing provider who could help them find more partners that needed global SIM connectivity to support their solutions. The following factors were considered in choosing the right lead generation partner: experience in handling telco campaigns, sales knowledge, responsiveness, package cost, the size and quality of the database, and marketing activities.

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