client success story

Global Telco Widens APAC Market with Callbox Lead Generation Campaign

Sales Qualified Leads
72
Marketing Qualified Leads
155
Social Media Connections
1192
Industry
IT
Location
Singapore
Headquarters
Hong Kong
Campaign Type
Lead Generation, Appointment Setting
Target Location
China, Hong Kong, Japan, Singapore, South Korea, Taiwan, Australia, Indonesia, Thailand, Vietnam, India
Target Industries
Any (Employee Size: 20 up, Annual Rev: USD20M$ up)
Target Contacts
CEO, CCO, CMO, IoT Business Unit Heads, Partnership Managers, Marketing Managers, VP of Marketing, Product Managers, VP of Products, Sales Managers, VP of Sales, Practice Managers, Senior Consultants, Project Managers, CTO, Internet of Things Experts/Managers, Information Technology Experts/Managers, CFO, Finance Manager

The Client

The Client is a leading communications service provider, offering the latest voice and data solutions to multinational enterprises, telecommunications partners, cloud and application service providers.

Lines of Business

Software-Defined Network, Mobility and Voice, Security, IoT Partner Program

The Challenge

Aside from its in-house team of talented, committed and engaged employees, the Client works with channel development partners, including outsourced marketing agencies, in order to provide critical business solutions and services that could address the challenges faced by its target market.

In this campaign, the Client wanted to offer SDI and IoT solutions to specific countries in APAC, so it’s important to have the right marketing provider who could help them find ideal partners who needed global SIM connectivity to support their solutions. The following factors were considered in choosing the right lead generation partner:

  • experience in handling telco campaigns
  • sales knowledge
  • responsiveness
  • package cost
  • size and quality of the database
  • and marketing activities

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