The Client is a leading communications service provider, offering the latest voice and data solutions to multinational enterprises, telecommunications partners, and cloud and application service providers.
Aside from its in-house team, the Client works with channel development partners which include outsourced marketing agencies in order to provide critical business solutions and services to efficiently address the challenges faced by its target market.
In this campaign, the Client wanted to offer SDI and IoT solutions to specific countries in APAC, so it’s important to have the right marketing provider who could help them find ideal partners who needed global SIM connectivity to support their solutions.
The following factors were considered in choosing the right lead generation partner:
- experience in handling telco campaigns
- sales knowledge
- package cost
- size and quality of the database
- and marketing activities