Callbox’s Targeted Outreach Drives US Pipeline Growth for Credentially

The Client

Credentially is a B2B SaaS platform designed to automate healthcare onboarding and compliance processes for recruitment agencies and healthcare providers. Founded in 2016, the company streamlines credential verification, document management, and regulatory compliance, enabling faster and more efficient staffing. By reducing administrative burdens, this solution helps organizations focus on patient care while ensuring full compliance with industry standards.

The Challenge

Credentially aimed to expand its presence in the US, and Jennifer, VP of Sales for North America, took charge of building the pipeline. Being solely responsible for driving these efforts, she sought external support to scale top-of-funnel activities and sustain growth in this new market.

The company needed a partner who could seamlessly integrate into its existing Sales Development Representative (SDR) team and generate high-quality leads. The company’s focus was to accelerate its sales pipeline, especially as the UK market slowed. They sought to replicate their successful UK strategy in the US.

Having previously worked with Callbox at four other organizations, Jennifer was confident in their ability to deliver. With Callbox’s strong reputation for telemarketing, email marketing, and lead nurturing, she believed their combined strategies would boost Credentially’s outreach efforts.