Global Supply Chain Software Firm Increased Tier-1 Engagement by 42% in 60 Days
Client
- Supply Chain & Logistics Software
- Remote / Global Delivery
- HQ: Mumbai, India
Target Market
- North America (United States and Canada)
- Logistics & Freight, Manufacturing, Retail & E-commerce, Third-Party Logistics (3PL), Industrial Distribution
- VP of Supply Chain, VP of Operations, Chief Supply Chain Officer, Director of Logistics, IT Director / CTO
The Client
The client is an India-based software firm providing end-to-end supply chain management solutions to enterprise and mid-market clients globally. Their platform targets logistics, manufacturing, and distribution sectors across North America.
The Challenge
Despite a strong product portfolio, the client had limited brand presence among Tier-1 decision-makers in the North American market. Their internal team lacked the outreach infrastructure to penetrate mid-market and enterprise accounts at scale.
The firm needed a structured pipeline development engine that could identify and engage high-fit prospects quickly. Without a dedicated outbound function, qualified opportunities in their target verticals were going untapped.
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