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Case Study

Enterprise AI Provider Wins APAC Leads at ATxSG

Client

  • AI Technology
  • Singapore
  • HQ: Singapore

Target Market

  • Singapore, Australia, Malaysia, Indonesia, Japan
  • Financial Services, Manufacturing, Telecommunications, Government and Public Sector, Professional Services
  • CTOs, CIOs, Chief Digital Officers (CDOs), VP of Technology, Heads of Digital Transformation, IT Directors, AI/Data Strategy Leads
54
Sales Qualified Appointments
118
Marketing Qualified Leads
71%
Event Engagement

The Client

The client is a Singapore-headquartered enterprise AI solutions provider, offering AI-powered process automation, intelligent data analytics, agentic AI for enterprise workflows, and AI governance tools to mid-market and enterprise organisations across the Asia Pacific region.

The Challenge

The client had secured a booth at Asia Tech x Singapore (ATxSG) — Asia’s premier technology event drawing over 25,000 global leaders, government officials, and enterprise decision-makers annually across ATxSummit and ATxEnterprise. While the opportunity was significant, the client had learned from past event appearances that booth presence alone rarely translated into pipeline.

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