Billing SaaS Expands US Reach Through ABM and Webinars
Client
- SaaS Subscription and Payments
- San Francisco, CA
- HQ: United States
Target Market
- All Over the US
- E-Commerce, SaaS, and Retail
- Founder/CEO, CFOs, Revenue Operations Heads, IT Decision-Makers
The Client
The client is a fast-scaling B2B SaaS company specialising in subscription billing and revenue operations software. They serve global e-commerce, retail, and SaaS companies and were looking to expand aggressively into the North American market, particularly the US mid-market and enterprise segments.
The Challenge
The Client aimed to expand its footprint across the U.S., particularly in tech-forward regions such as California, New York, Illinois, and Texas. Despite having a strong inbound marketing strategy, they struggled to accelerate outbound engagement and secure meetings with C-level finance and RevOps decision-makers.
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