Software Healthcare Firm, Ready To Explore New Markets After Successful ABM Campaign

The Client

The Client is a software healthcare company that provides innovative ambulatory practices that address today’s complex healthcare landscape, and offers robust solutions that encourage efficiency improvement through workflow optimization, seamless care coordination, fast and accurate documentation, allowing more face time with patients and increased revenue opportunity through network intelligence and practices.

Lines of Business
Medical Billing Management, Electronic Health Records, Patient Engagement, Virtual Medicine

The Challenge

The Client built a cloud-based suite of services that integrates EHR, medical billing management, and patient engagement capabilities, and combined this powerful technology with expert services and data-driven insights to address the challenge faced by physicians on overwhelming paperworks.

So, they set out a marketing campaign to massively promote the software to target users in the US. But, the bulk of tasks that the project requires, and the need for multiple outreach channels to be used to efficiently roll out the project prompted the Client to outsource to third-party lead generation providers.