Callbox Helped EU-based SaaS Firm Secure 200+ Webinar Attendees
Client
- SaaS / Social Media Management
- Paris, France
- HQ: Paris, France
Target Market
- North America (United States and Canada)
- Marketing Agencies, Digital Agencies, PR Firms, Social Media Consultancies
- CEO, Founder, VP of Marketing, Head of Social Media, Director of Digital Strategy
The Client
The client is a B2B SaaS platform offering social media management and analytics tools for marketing teams and agencies. Headquartered in Paris, France, the company serves clients across Europe and sought to establish a commercial presence in North America.
The Challenge
The client had no established sales infrastructure or brand recognition in the North American market and needed a ready pipeline of qualified agency prospects. Their three flagship webinars — focused on the future of social media management — required a targeted audience development strategy to maximise reach and attendance.
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