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Case Study

How a US-Based SaaS Company Built a Qualified Pipeline Across North America in 9 Months

Client

  • B2B Software-as-a-Service (SaaS)
  • Austin, United States
  • HQ: Austin, United States

Target Market

  • North America (United States and Canada)
  • Technology, Professional Services, Financial Services, Logistics
  • VP of Sales, VP of Operations, Director of IT, Chief Technology Officer, Chief Revenue Officer
387
Accounts Engaged
118
SQLs
81
Confirmed Appointments

The Client

The Client is an Austin-based SaaS company providing workflow automation and operational intelligence tools to mid-market B2B organisations. The company serves clients across technology, professional services, and financial services sectors.

The Challenge

The Client had a capable product but lacked the outbound capacity to penetrate mid-market accounts consistently across North America. Their internal sales team was focused on retention, leaving new pipeline development largely unaddressed.

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