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Cybersecurity / AI SecurityNorth America Gated
Callbox Converted Dormant Conference List for AI-Native Cybersecurity Firm
After sponsoring a major cybersecurity conference, an AI-native security firm needed to rapidly convert a high-value attendee list into qualified pipeline before the post-event window closed. Callbox deployed a multi-channel appointment setting campaign that delivered 48 SQLs, 162 MQLs, and tripled the pipeline coverage achievable by the client’s internal team.
48
SQLs
162
MQLs
3x
Increased Pipeline
Campaign Highlights
- Successfully executed a 3-month post-event appointment setting program for a cybersecurity provider, converting a dormant attendee list into an active pipeline of qualified sales opportunities.
- Increased brand awareness and engagement through coordinated multi-channel outreach across email, phone, LinkedIn, and chat — keeping the Client top-of-mind with high-intent security decision-makers across North America.
- Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness by delivering a fully prepared, CRM-integrated pipeline of qualified opportunities ready for their internal team to progress.
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Campaign Details
- Client IndustryCybersecurity / AI Security
- Client HQSan Francisco, California
- Client LocationSan Francisco, California
- Target IndustryFinancial Services, Healthcare & Life Sciences, Technology & SaaS, Cloud Infrastructure, Insurance, Legal & Compliance, Government & Defence
- Target LocationNorth America
- Target Decision MakerChief Information Security Officer (CISO), VP of Security Engineering, Head of Cloud & Application Security, Director of DevSecOps, Chief Technology Officer (CTO)
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