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Case Study

How a Bay Area POS Software Firm Generated 41 SQLs in 90 Days

Client

  • Independent Retail, Specialty Boutiques
  • San Francisco Bay Area, CA
  • HQ: San Francisco, CA

Target Market

  • North America
  • Independent Retail, Specialty Boutiques
  • Store Owners, Operations Managers, IT Decision-Makers
41
Sales Qualified Leads
34
Marketing Qualified Leads
57
Webinar Attendees

The Client

Retail Edge Solutions is a San Francisco Bay Area-based POS software company serving North American businesses with payment processing, inventory management, and customer analytics tools.

The Challenge

Retail Edge had no presence in independent retail and lacked the bandwidth to prospect a new segment while managing its existing hospitality pipeline. With a trade show and webinar approaching, they needed a dedicated outreach partner to build pipeline and fill both events within 90 days.

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