Pioneer IT in NZ Raised Market Awareness thru Callbox Lead Gen

The Client

The Client is among the oldest IT companies in New Zealand which was established more than three decades ago, and remains one of the top providers of tailored IT solutions such as Managed IT, Security Services, Managed Security, and ICT.

The Challenge

The Client recently tied a new partnership with a leading global security intelligence company which recognised their strength and capability as an IT solutions provider in New Zealand, and indicated growth for their already outstanding service.

The recent event marked the Client’s decision to widen their market scope, however it required a realignment in some areas of the business, specifically in sales and marketing.

The goal also laid out the idea to outsource a marketing campaign from a company that can provide a sufficient number of contacts to target, and has rich experience and proven strategies in prospecting. Among a long list of potential lead generation companies, the Client preferred Callbox’s multi-channel marketing approach.