Enterprise SaaS Provider Scales North American Pipeline via Outsourced SDR Program
Sales Qualified Leads
56
Marketing Qualified Leads
73
LinkedIn Connections
672
Industry
Enterprise Software / SaaS
Location
Texas, USA
Headquarters
Texas, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
North America
Target Industries
IT, Finance, Healthcare, and Professional Services
Target Contacts
IT Decision Makers, C-Suite, and Operations Leads
The Client
The Client is a global provider of enterprise cloud solutions and CRM software. They specialise in digital transformation and business process automation for large-scale organisations.
The Challenge
The Client faced a significant gap in their top-of-funnel capacity while preparing for three major North American trade shows. Their internal sales team was focused on closing high-value contracts, leaving little room for the intensive prospecting required to drive event attendance and follow up on booth leads.
