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Case Study

Enterprise SaaS Provider Scales North American Pipeline via Outsourced SDR Program

Client

  • Enterprise Software / SaaS
  • Texas, USA
  • HQ: Texas, USA

Target Market

  • North America
  • IT, Finance, Healthcare, and Professional Services
  • IT Decision Makers, C-Suite, and Operations Leads
56
Sales Qualified Leads
73
Marketing Qualified Leads
672
LinkedIn Connections

The Client

The Client is a global provider of enterprise cloud solutions and CRM software. They specialise in digital transformation and business process automation for large-scale organisations.

The Challenge

The Client faced a significant gap in their top-of-funnel capacity while preparing for three major North American trade shows. Their internal sales team was focused on closing high-value contracts, leaving little room for the intensive prospecting required to drive event attendance and follow up on booth leads.

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