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Case Study

MSP Lead Generation Program Unlocks 6 APAC Markets

Client

  • MSP IT
  • Singapore
  • HQ: Singapore

Target Market

  • Singapore, Australia, Hong Kong, Japan, Indonesia, Malaysia, Vietnam
  • Financial Services, Professional Services, Manufacturing, Technology
  • CIOs, CTOs, IT Directors, Heads of Infrastructure, VP of Technology, IT Procurement Managers
67
Sales Qualified Appointments
143
Marketing Qualified Leads
284
Event Registrants
  • Successfully executed a 6-month, three-pillar APAC pipeline program for a Singapore-based Managed IT Services Provider, covering appointment setting, lead generation, and event marketing across five markets simultaneously.
  • Increased brand awareness and engagement across Singapore, Australia, Hong Kong, Indonesia, and Malaysia through compliance-aware, persona-specific multi-channel outreach — including market-localised messaging aligned to MAS TRM, APRA CPS 234, PDPA, and BNM RMiT requirements.
  • Enabled the client to build qualified relationships with senior IT decision-makers, converting stalled organic growth into a multi-market active pipeline within six months.

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