MSP Lead Generation Program Unlocks 6 APAC Markets
Client
- MSP IT
- Singapore
- HQ: Singapore
Target Market
- Singapore, Australia, Hong Kong, Japan, Indonesia, Malaysia, Vietnam
- Financial Services, Professional Services, Manufacturing, Technology
- CIOs, CTOs, IT Directors, Heads of Infrastructure, VP of Technology, IT Procurement Managers
The Client
The client is a Singapore-headquartered Managed IT Services Provider (MSP), delivering managed network services, cloud managed services, cybersecurity-as-a-service, NOC/SOC outsourcing, and enterprise disaster recovery to mid-market and enterprise organisations across the Asia Pacific region.
The Challenge
The Client is a Singapore-based Managed IT Services Provider that has built a strong reputation in Singapore’s financial services and professional services sectors, but the new logo acquisition had stalled. Despite identifying Australia, Hong Kong, Japan, Indonesia, Malaysia, and Vietnam as key expansion markets, the internal sales team of three was fully consumed managing renewals, leaving no capacity for structured APAC outbound.
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