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Case Study

MSP Lead Generation Case Study: 150 SMB Clients in 90 Days

Client

  • IT Managed Services/MSP
  • United States
  • HQ: United States

Target Market

  • US-wide (Focus: Mid-Atlantic, Southeast, Midwest)
  • Small and Medium Businesses (SMB)
  • SMB Business Owners, CFOs, IT Directors, Operations Managers
150
Sales Qualified Leads
420
Marketing Qualified Leads
690
Social Media Connections

The Client

The Client is a U.S.-based managed services provider offering IT support, cybersecurity, cloud, and data protection solutions. With over 500 employees, they serve businesses of all sizes, with tailored packages designed specifically for SMBs.

The Challenge

Although the Client was a nationally recognised MSP with a solid track record, they faced challenges scaling their SMB customer base quickly. Their in-house team was focused on servicing existing clients, leaving little bandwidth for a large-scale outbound push.

They needed a partner who could help them execute a short-term, hyper-focused program to capture SMB market share in key U.S. regions and fill their pipeline with sales-ready opportunities.

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