Rapid Market Growth: How Callbox Boosted a Nearshore IT Staff Augmentation Provider’s US Presence

The Client

The Client is a trusted provider of nearshore IT services helping companies to achieve their goals. With over 28 years of experience, the Client has established itself as a go-to solution for businesses seeking cost-effective and efficient IT staff augmentation services.

The firm’s portfolio of collaborators includes over 700 companies, allowing them to work with customers in a wide range of industries. The Client offers a comprehensive suite of services tailored to meet the specific needs of their clients including but not limited to outsourcing services, managed IT services, and software development.

The Challenge

Although the Client was already targeting the US market with their nearshore IT services and products, they faced obstacles in achieving a substantial and widespread expansion. Their attempts to penetrate the market were hindered by a lack of extensive knowledge on how to effectively approach US prospects. They recognized the need for an experienced outsourcing company that understood the intricacies of the US market and had the expertise to tailor their services to meet its unique demands.