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Case Study

Callbox Expands Data Centre Firm’s Reach into Mid-Market Accounts

Client

  • Data Centre/Colocation/Cloud Infrastructure
  • Charlotte, NC
  • HQ: United States

Target Market

  • US-wide
  • Healthcare, Finance, Technology
  • CIOs, IT Directors, Compliance Managers, Operations Heads
63
Sales Appointments
108
Marketing Qualified Leads
294
Social Media Connections

The Client

The Client is a US-based colocation and hybrid cloud provider offering compliant, high-availability data centre services. With over 40 data centres across Tier 2 and Tier 3 US markets, they serve healthcare, finance, retail, and professional services firms with tailored infrastructure and managed services.

The Challenge

The Client had a strong presence in established regions like Denver and Charlotte, but wanted to expand deeper into underserved secondary markets where brand awareness was lower. Their internal team was focused on customer retention and lacked bandwidth for a sustained outbound program.

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