3-Month Outreach and Webinar Program Drives Growth for Security Platform
Client
- Cybersecurity
- United States
- HQ: California, USA
Target Market
- US-Wide
- Financial Services, Healthcare, Internet Service Providers (ISP)
- CISOs, IT Directors, Risk & Compliance Managers
The Client
The Client is a North America-based provider of cloud-native cybersecurity and compliance solutions. Their product suite includes email threat protection, data loss prevention, insider threat management, and governance tools, backed by behavioral AI and real-time threat intelligence.
The Challenge
The Client had planned a webinar series targeting decision-makers in healthcare, finance, and ISPs to showcase the value of their data protection and insider threat detection capabilities. However, their in-house team didn’t have the resources to scale outbound promotion, qualify registrants, and convert attendee interest into meaningful sales conversations.
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