Client Success Story
Callbox's ABM Drives APAC Growth for Lab Equipment Firm

Callbox’s ABM Drives APAC Growth for Lab Equipment Firm

Sales Appointments
93
Marketing Qualified Leads
49
Event Registrations
61
Industry
Laboratory Equipment and Precision Measurement Solutions
Location
United Kingdom
Headquarters
Malvern, United Kingdom
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, India, Australia
Target Industries
Oil Refineries
Target Contacts
Managing Partners, CEOs, Directors, Vice Presidents, General Managers, Operations Managers, and Quality Control Managers

The Client

This Client is a leading provider of advanced laboratory equipment and precision measurement solutions. With a global presence and cutting-edge technology, the company enables businesses to analyze materials’ chemical and physical properties, helping improve product development and quality control. Their innovative systems include tools for particle size measurement, X-ray diffraction, and light scattering, empowering customers with reliable data to drive operational efficiency and innovation.

The Challenge

The Client sought to expand its presence in the Asia-Pacific oil refinery sector. Despite their advanced solutions, they faced difficulty reaching key decision-makers and standing out in a crowded market. They needed a marketing partner to generate high-quality leads and secure appointments, enabling them to effectively promote their products and grow in the region.

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