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Information TechnologyUS-wide Gated

Callbox Drives Qualified Leads for IT Firm at Major Tech Expo

42
Qualified Sales Appointments
138
Marketing-Qualified Leads (MQLs)
612
Event Registrants

The Client

The client is a U.S.-based IT solutions company that provides cloud software, infrastructure optimisation tools, and managed IT services to mid-market and enterprise organisations.

The Challenge

The client was preparing to exhibit at one of the largest national tech expos in the United States. Despite a strong product showcase and an experienced sales team, they struggled with three recurring challenges: attracting qualified attendees to their booth, standing out among hundreds of tech exhibitors, and maintaining consistent follow-up after the event.

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Campaign Details

  • Client Industry
    Information Technology
  • Client HQ
    California, USA
  • Client Location
    United States
  • Target Industry
    IT, Software, Cloud, Fintech, Healthcare
  • Target Location
    US-wide
  • Target Decision Maker
    CIOs, CTOs, CDOs, VP of Technology, VP of Engineering, Directors, IT Project Manager, Procurement Manager
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