Client Success Story
ICT Lead Caps App Upgrade for Channel Partner with Callbox ABM

ICT Lead Caps App Upgrade for Channel Partner with Callbox ABM

Marketing-Qualified Leads
Social Media Connections
IT / Software
Campaign Type
Lead Generation, Appointment Setting
Target Location
Target Industries
All, small to medium (except competitors)
Target Contacts
IT Director/Manager, Owner, General Manager, Managing Director

The Client

The Client is a leading ICT products and services provider in the APAC region, with a network of more than 40,000 active channel partners across China, Thailand, Malaysia, Singapore, Indonesia, the Philippines, Cambodia and Myanmar, leading global names like Hewlett-Packard, Apple, Microsoft, Dell, Lenovo, IBM, Oracle, and EMC.

Lines of Business
Enterprise Systems, IT Services, Distribution

The Challenge

The Client provides MNCs, local government, and domestic companies a competitive edge over their peers by designing, installing, and implementing IT infrastructure, a holistic service process that they efficiently carry out together with channel partners.

In the recent product upgrade of one of its channel partners, the Client launched a marketing campaign aimed to inform target customers about the upcoming changes, and to generate leads at the same time, and targeted to complete the project in three months.

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