ICT Lead Caps App Upgrade for Channel Partner with Callbox ABM
The Client
The Client is a leading ICT products and services provider in the APAC region, with a network of more than 40,000 active channel partners across China, Thailand, Malaysia, Singapore, Indonesia, the Philippines, Cambodia and Myanmar, leading global names like Hewlett-Packard, Apple, Microsoft, Dell, Lenovo, IBM, Oracle, and EMC.
Lines of Business
Enterprise Systems, IT Services, Distribution
The Challenge
The Client provides MNCs, local government, and domestic companies a competitive edge over their peers by designing, installing, and implementing IT infrastructure, a holistic service process that they efficiently carry out together with channel partners.
In the recent product upgrade of one of its channel partners, the Client launched a marketing campaign aimed to inform target customers about the upcoming changes, and to generate leads at the same time, and targeted to complete the project in three months.
Read the full case study
Fill in your details to unlock the complete campaign breakdown, strategy, and results for IT / Software.
Campaign Details
- Client IndustryIT / Software
- Client HQSingapore
- Client LocationSingapore
- Target IndustryAll, small to medium (except competitors)
- Target LocationPhilippines
- Target Decision MakerIT Director/Manager, Owner, General Manager, Managing Director
Ready to see results like these?
Let our team build a tailored B2B lead generation campaign for your business.