How a Tech Media Firm Scaled APAC Growth with Callbox
Client
- Marketing, Advertising, & Events Agencies
- Singapore
- HQ: Singapore
Target Market
- Singapore, Australia, Japan, India, Hong Kong, Malaysia, South Korea
- Technology, SaaS, B2B Publishing, Demand Generation, Media Buying, Content Syndication
- CMOs, VP/Head of Marketing, Demand Generation Directors, Digital Marketing Managers, Media Planning Directors, Content Marketing Heads, Marketing Operations Managers, Agency Principals/MDs, Publisher GMs, Audience Development Directors
The Client
The client is a Singapore-headquartered tech media and demand generation firm serving enterprise technology brands operating across Southeast Asia. Their service portfolio spans B2B content syndication, intent-based lead generation, account-based marketing (ABM) media, sponsored content, webinar production, and marketing technology consulting.
The Challenge
The client’s commercial team consisted of three account managers who were primarily focused on retaining existing clients. As a result, there was no bandwidth to run structured outbound programs or pursue new business across the broader APAC market.
Read the full case study
Fill in your details to unlock the complete campaign breakdown, strategy, and results for Marketing, Advertising, & Events Agencies.
What's Next?
Ready to see results like these?
Let our team build a tailored B2B lead generation campaign for your business.