How a Tech Media Firm Scaled APAC Growth with Callbox
The Client
The client is a Singapore-headquartered tech media and demand generation firm serving enterprise technology brands operating across Southeast Asia. Their service portfolio spans B2B content syndication, intent-based lead generation, account-based marketing (ABM) media, sponsored content, webinar production, and marketing technology consulting.
The Challenge
The client’s commercial team consisted of three account managers who were primarily focused on retaining existing clients. As a result, there was no bandwidth to run structured outbound programs or pursue new business across the broader APAC market.
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Campaign Details
- Client IndustryMarketing, Advertising, & Events Agencies
- Client HQSingapore
- Client LocationSingapore
- Target IndustryTechnology, SaaS, B2B Publishing, Demand Generation, Media Buying, Content Syndication
- Target LocationSingapore, Australia, Japan, India, Hong Kong, Malaysia, South Korea
- Target Decision MakerCMOs, VP/Head of Marketing, Demand Generation Directors, Digital Marketing Managers, Media Planning Directors, Content Marketing Heads, Marketing Operations Managers, Agency Principals/MDs, Publisher GMs, Audience Development Directors
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