Callbox Unlocks ERP Pipeline for Singapore Software Vendor

The Client

The client is a Singapore-headquartered ERP software vendor offering cloud-based and on-premise ERP platforms with deep Singapore-specific compliance capabilities — including GST reporting, IRAS InvoiceNow e-invoicing, CPF payroll integration, and MAS-aligned financial controls — to SMEs and mid-market companies across manufacturing, wholesale and distribution, professional services, construction, and retail sectors.

The Challenge

The client had built a well-regarded ERP platform with genuine depth in Singapore-specific compliance — GST reporting, IRAS InvoiceNow e-invoicing, CPF payroll integration, and MAS-aligned financial controls. However, new business growth had stalled because the top of the funnel was almost entirely dependent on referrals and reseller introductions. The internal sales team of two account managers, split between new business development and client success, had no dedicated outbound capacity. While inbound demo conversion rates were strong, the pipeline was too narrow and too reliant on referral timing to support consistent growth targets.