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SoftwareSingapore Gated

Callbox Unlocks ERP Pipeline for Singapore Software Vendor

A Singapore-based ERP software vendor replaced a referral-dependent pipeline with a structured, compliance-led outreach program — generating 63 qualified demo appointments and 121 MQLs across Singapore’s SME and mid-market sectors in just six months.

63
SQLs
121
MQLs
9%
No Show Rate

Campaign Highlights

  • Successfully executed a 6-month, two-pillar ERP lead generation and appointment setting program for a Singapore-based ERP software vendor, targeting SMEs and mid-market firms across five priority verticals.
  • Increased qualified pipeline reach across Singapore's manufacturing, wholesale and distribution, professional services, construction, and retail sectors through compliance-aware, persona-specific multi-channel outreach
  • Enabled the client to move beyond a referral-dependent top-of-funnel and build a structured, proactive outbound pipeline
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Campaign Details

  • Client Industry
    Software
  • Client HQ
    Singapore
  • Client Location
    Singapore
  • Target Industry
    Manufacturing and Distribution, Wholesale and Distribution, Professional Services, Construction and Engineering, Retail and E-Commerce
  • Target Location
    Singapore
  • Target Decision Maker
    CFOs / Finance Directors, CEOs / MDs / Business Owners, CTOs / IT Directors, COOs / Operations Directors, ERP Project Managers
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