How Callbox Became a Planning Software Firm’s Lead Generation Axis
Client
- SaaS, Software
- North America, Asia Pacific, Europe
- HQ: Ontario, Canada
Target Market
- Singapore, Taiwan, Hong Kong, Australia, New Zealand, Malaysia
- Manufacturing such as Life Sciences, Automotive, High tech and electronics, CPG, Industrial, Aerospace and Defence
- Director, General Manager, EVP/SVP/VP, C-Level, Demand Management, Demand Planning, Manufacturing, Materials, Planning, Sales & Operations Planning, Supply Chain, IT Executive, VP and above, CTO, IT Director and above, CFO
The Client
The Client is a supply chain management and sales and operation planning software company that provides Digital Transformation, Disruption and Volatility, Talent and Change, and Sustainability to a wide range of industries. Its industry-proven applications and extensible, cloud-based supply chain planning platform empowers planners, business leaders and IT professionals to know sooner, act faster, and remove waste.
The Challenge
The Client was looking for a Lead Generation agency that supports a multi-channel approach to help them generate leads and build their database. The selection was fast and easy – from a number of proposals that they have received from top B2B marketing providers, they chose Callbox, as the latter’s broad range of services seemed to best meet their requirements.
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