Client Success Story

Data Was Not Enough, Global Information Firm Employed Callbox To Score More Clients

Sales Appointments
Social Media Connections
Management Consulting
Asia Pacific, America, Europe, Middle East & Africa
Singapore (APAC)
Campaign Type
Lead Generation, Event Marketing, Call-to-Invite
Target Location
Singapore, Australia, Malaysia
Target Industries
Automotive, Banks, Credit Unions, Debt Collection, Health, Mortgage, Fintech, Public Sector, Telecommunications, Utilities
Target Contacts
Chief Compliance Officer, Chief Ethics Officer, Chief Security & Risk Officer, Chief Audit Executive, Senior VP or Head of Risk, Head of Anti-Bribery & Corruption, Head of Corporate Security, Head of Procurement, Head of Fraud Prevention, Director of M&A Activity, IT Risk Managers, Financial Crime Analysts, Due Diligence Analysts

The Client

The Client is a leading global information services firm, gathering, analysing and processing data through expert services like credit and information, decisioning and analytics and data quality.

The Challenge

The Client works on vast data sets from global resources which they transform into industry-leading business insights. To ensure that these insights are accurate and timely before submitting to clients, they keep an IT infrastructure with high reliability and efficiency.

Aside from harnessing the power of data, the Client wanted to personalize the approach to meet and stay ahead of customer need and expectation, so they decided to employ an equally reliable marketing strategy that would engage and nurture prospective clients through the buying process.

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