Giant PLM Firm Improves Lead Capture and Conversion with Callbox ABM
Client
- Software
- Singapore
- HQ: Vélizy Villacoublay, France
Target Market
- APAC
- Transportation, Aerospace & Defense, Marine & Offshore, Industrial Equipment, High-Tech Life Sciences, Construction, Energy
- Project Lead, Project Coordinator, Project Architect, Design Lead, Engineering Coordinator, Project Director, BIM Manager/Director, Principal Architect
The Client
The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific.
The Challenge
Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. Not satisfied with the results, it sought better marketing. The Client’s Singapore office decided to investigate a lead generation program with Callbox.
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