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SoftwareSingapore and Southeast Asia Gated
Callbox Digital Marketing Program Drives Growth for B2B Software Firm
126
MQLs
42
SQLs
185
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The Client
The client is a Singapore-based B2B software company providing enterprise software solutions designed to improve operational efficiency, data visibility, and decision-making for growing organisations across Southeast Asia.
The Challenge
Despite having a competitive product and a capable sales team, the B2B Software Firm struggled to maintain a consistent flow of qualified opportunities in Singapore. Marketing efforts were largely fragmented, resulting in uneven lead volume and limited engagement with senior decision-makers.
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Campaign Details
- Client IndustrySoftware
- Client HQSingapore
- Client LocationSingapore
- Target IndustryTechnology, Financial Services, Logistics and Supply Chain, Professional and Business Services
- Target LocationSingapore and Southeast Asia
- Target Decision MakerC-Level Executives, Heads of IT, Heads of Digital Transformation, IT Directors, Technology and Operations Leaders
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