
How a NZ Fleet Software Firm Cracked the APAC Market
Sales Qualified Appointments
73
Marketing Qualified Leads
118
Verified Contacts Reached
3200
Industry
Software/SaaS
Location
New Zealand
Headquarters
New Zealand
Campaign Type
Lead Generation, Appointment Setting
Target Location
APAC
Target Industries
Transport & Freight, Construction & Infrastructure, Utilities & Field Services, Government & Council, Retail & FMCG Distribution
Target Contacts
Fleet Managers, Transport & Logistics Managers, Operations Directors, COOs, IT Managers, CFOs, Procurement Managers
The Client
The client is a New Zealand-based fleet management software company.
The Challenge
New Zealand lead generation for B2B software companies is already competitive — but for a fleet management software provider going up against global platforms with deep marketing budgets, it is particularly unforgiving.


