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Case Study

NZ Fleet Software Firm Grows Sales Pipeline

Client

  • Software/SaaS
  • New Zealand
  • HQ: New Zealand

Target Market

  • APAC
  • Transport & Freight, Construction & Infrastructure, Utilities & Field Services, Government & Council, Retail & FMCG Distribution
  • Fleet Managers, Transport & Logistics Managers, Operations Directors, COOs, IT Managers, CFOs, Procurement Managers
73
Sales Qualified Appointments
118
Marketing Qualified Leads
3200
Verified Contacts Reached

The Client

The client is a New Zealand-based fleet management software company.

The Challenge

New Zealand lead generation for B2B software companies is already competitive — but for a fleet management software provider going up against global platforms with deep marketing budgets, it is particularly unforgiving.

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