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Case Study

How Callbox Filled the Pipeline for a SaaS Conference with 682 Attendees and 129 SQLs

Client

  • SaaS / Cloud Software
  • San Francisco, California, USA
  • HQ: San Francisco, California, USA

Target Market

  • United States (Primary: West Coast and major tech hubs)
  • SaaS, Cloud Infrastructure, MarTech, FinTech, HR Tech
  • VP of Marketing, Head of Revenue Operations, CTO, Director of Sales, Chief Marketing Officer
352
MQLs
129
SQLs
682
Webinar Attendees

The Client

A California-based SaaS company that hosts an annual user and industry conference for technology and business leaders. The company serves mid-market and enterprise clients across key US tech verticals.

The Challenge

The client needed to convert a 1,500-strong guest list into confirmed attendees and qualified pipeline ahead of its flagship conference. Existing internal outreach had limited capacity to engage prospects across multiple channels at the required scale.

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