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Case Study
Enterprise MSP Generates 3x More Qualified Meetings Through Targeted Lead Generation
Client
- Managed Services (MSP / IT Services)
- Atlanta, USA
- HQ: Atlanta, USA
Target Market
- North America (NAM)
- Financial Services, Healthcare, Legal, Professional Services, Retail
- CIO, CTO, VP of IT, IT Director, Head of Operations
70
SQLs
140
MQLs
1630
LinkedIn connections
The Client
The client is a North American enterprise managed service provider offering IT infrastructure, cloud, and end-user support solutions. They serve mid-market and enterprise organisations across multiple verticals.
The Challenge
The client’s internal sales team lacked the bandwidth and tooling to consistently reach senior IT decision-makers at target accounts. Inbound efforts alone were insufficient to fill the pipeline with qualified opportunities at the pace growth targets required.
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