Endpoint Security Firm Scales APAC Appointments with Callbox
Client
- Cybersecurity
- United States
- HQ: United States
Target Market
- APAC-wide
- Financial Services and Banking, Government and Public Sector, Healthcare and Life Sciences, Manufacturing and Critical Infrastructure, Telecommunications and Media, Technology and SaaS
- CISOs, CIOs, CTOs, IT Directors, Heads of Information Security, SOC Managers, Heads of IT Infrastructure, VP of Technology, IT Procurement Managers
The Client
The Client is a US-headquartered global cybersecurity platform vendor offering endpoint protection, XDR, Zero Trust network security, cloud security, and security operations solutions to enterprise and mid-market organisations worldwide. With an established presence in North America and Europe, the Client identified Southeast Asia and broader APAC as a priority growth region — targeting enterprise accounts across financial services, government, healthcare, manufacturing, and telco sectors.
The Challenge
The Client had built a globally recognised cybersecurity platform with proven capability across endpoint protection, XDR, Zero Trust network security, and cloud security — but penetrating Southeast Asia’s enterprise market at speed required more than brand recognition. Despite strong North American and European credentials, the Client faced a familiar challenge for global cybersecurity vendors entering APAC: enterprise security buyers in the region are sophisticated, risk-averse, and flooded with vendor outreach.
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