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Demand Generation US and Canada Gated

6 Month ABM Program Boosts Pipeline for Content SaaS Provider

74
Sales Qualified Leads
1286
Marketing Qualified Leads

The Client

The Client is a US-based SaaS company specialising in interactive content creation for B2B marketers. Their platform empowers marketing and sales teams to build dynamic, data-rich digital experiences, ranging from reports and eBooks to proposals and microsites, without relying heavily on design or dev teams.

The Challenge

Despite a strong product-market fit, the Client faced challenges in generating outbound traction in key U.S. verticals, such as SaaS, fintech, and healthcare. Their internal marketing team lacked the resources to scale account-based outreach and connect with senior marketers responsible for content strategy and buyer engagement.

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Campaign Details

  • Client Industry
    Demand Generation
  • Client HQ
    United States
  • Client Location
    New York
  • Target Industry
    SaaS, Fintech, Healthcare
  • Target Location
    US and Canada
  • Target Decision Maker
    CMOs, Digital Marketing Heads, Content Directors, Marketing Ops Leads, Sales Leaders
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