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Data Centre and Colocation ServicesNorth America (NAM) Gated

Callbox Boosts Event Marketing for an AI-Ready Data Centre

A California-based AI-ready data centre provider needed to maximise pipeline opportunities surrounding a major North American tech event. Callbox executed a targeted multichannel outreach program that converted a 1,400-person attendee list into 234 MQLs, 51 appointments, and 127 booth visitors.

234
MQLs
51
Appointments
127
Qualified Booth Visitors

Campaign Highlights

  • Successfully executed a 3-month program for an AI-ready data centre and colocation solutions provider.
  • Increased brand awareness and engagement across voice, email, LinkedIn, and web channels throughout North America.
  • Enabled The client to build valuable connections with key infrastructure and IT decision-makers, enhancing their event presence and post-event sales pipeline.
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Campaign Details

  • Client Industry
    Data Centre and Colocation Services
  • Client HQ
    Redwood City, California, USA
  • Client Location
    San Jose, California, USA
  • Target Industry
    Financial Services, Healthcare IT, Cloud and SaaS, Enterprise Technology, Media and Entertainment, Manufacturing
  • Target Location
    North America (NAM)
  • Target Decision Maker
    CTO, VP of Infrastructure, VP of IT, Director of Cloud Strategy, Head of Data Centre Operations
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