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Case Study
Cybersecurity SaaS Grows Pipeline With Account-Based Outreach
Client
- Cybersecurity SaaS
- San Francisco, United States
- HQ: San Francisco, United States
Target Market
- United States, United Kingdom, Australia
- Technology, Financial Services, Healthcare, E-commerce, SaaS
- CISO, VP of Information Security, CTO, IT Director, Head of Risk & Compliance
36
SQLs
49
MQLs
80
Webinar Attendees
The Client
The Client is a US-based cybersecurity SaaS company offering Penetration Testing as a Service (PTaaS). The platform serves mid-market and enterprise organisations seeking continuous, managed security testing.
The Challenge
The Client had strong product-market fit but limited pipeline visibility among mid-market security and IT decision-makers. Inbound alone could not generate the volume or quality of opportunities needed to sustain growth targets.
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