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Technology / Cybersecurity (SaaS)North America Gated

California Tech Firm Builds Cybersecurity Pipeline from Scratch

58
SQLs
103
MQLs
127
Webinar Registrants

The Client

The client is a California-based enterprise software company with an established platform in collaboration and productivity tooling.

The Challenge

The client’s internal sales team had no available capacity to prospect for the newly launched cybersecurity arm. With limited brand awareness in the cybersecurity space and no existing relationships within the education sector, the firm faced significant barriers to entering two distinct North American markets simultaneously.

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Campaign Details

  • Client Industry
    Technology / Cybersecurity (SaaS)
  • Client HQ
    California, USA
  • Client Location
    California, USA
  • Target Industry
    Cybersecurity, Enterprise Technology, Education
  • Target Location
    North America
  • Target Decision Maker
    IT Directors, CISOs, VP of Technology, Heads of IT, University and School Procurement Officers
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